Start Your New Journey

Be the best you can be.  Financial coaching, executive coaching, life coaching, divorce and corporate mediation are but a few of our comprehensive services.

Life Coaching

We guide and inspire clients to address limiting self-beliefs and inspire them to become the best they can be. Read more

Financial Coaching

We help people know themselves better, enabling them to make effective financial decisions, by addressing behavior around debt, lack of savings and obstacles in achieving long-term goals. Read more

Change Management

We help individuals, teams, and organisations to re-direct the use of resources, business process, budget allocations, or other modes of operation.  Read more

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Leadership Coaching

As a partner in Change Partners Coaching, we develop managers into future executives in a combination of one-one-coaching and group coaching.  Read more

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Divorce Mediation

Through our partners over at the Family Assist Network, we facilitate parent plans and mediate conflict between partners.  Read more

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Leadership Profiling

Our methods include one-on-one interviews and online diagnostic tools for example Neethling Brain Profiling, Integrative9 Enneagrams and many more.  Read more

"Willie is a rainmaker and is very experienced in enhancing business growth proposition"
Andrew Horton
Sales Training Expert
"Willie is a systematic thinker, who naturally builds bridges and connects various elements"
Cordelia Marsher
Marketing Manager
"Willie has the natural ability to build relationships and has remarkable people skills"
Philip van Schalkwyk
Audit Manager

Sometimes we just need a little push in the right direction to reach one's potential.

Adapting to change means adapting the way we do things – in all areas of our lives. It’s about becoming aware, understanding and responding to the changing circumstances. 

There are so many areas in our lives where change is happening, from climate change, technology advancements, social and political change, economic changes and many, many more.

Our journey through life requires constant adaptation and response to change. From the day we are born, through growing up as a child, through learning, becoming an adult, finding a partner, dealing with divorce, having children, getting an education, getting a job, being a great employee, dealing with stress, starting a business, being a leader, a spouse or a parent, growing your success, growing your wealth, planning and preparing for retirement, etc.

All these phases require us to learn new skills and to continually adapt and improve them as the world changes around us.

Master Coaching (In conjunction with world class partners), has developed solutions to help individuals and businesses to stay ahead of latest business and other trends and to implement a long-term training and coaching strategy to support these expectations. 

We coach leaders, teams and individuals to become aware, understand and respond to the changing circumstances brought about in their work or their personal environments.

A bit about myself and what I do...

Traditional training has limited success if not structured in combination with coaching, mentoring and fieldwork capabilities.
A holistic, integral and planned approach will always yield the best results. Traditional training has limited success if not structured in combination with coaching, mentoring and fieldwork capabilities.

For the past forty years I have gained valuable insight and understanding of how challenging it is to grow a business with diverse cultures. As with many other executives, I have realised the importance of what coaching can do to drastically enhance performance.
 
My focus is now on bringing this experience and insight to companies and organisations and to help them move to the next level. Master Coaching is a company with Willie Snyman as the founder. Willie has a proven track record as an industry leader in the financial services sector and is a master facilitator and coach.

Willie Snyman 

What does Willie's life journey look like?

He started in the financial service industry in 1977 as a part time agent for African Eagle selling life insurance. He joined Sanlam in 1983 as a representative and moved into various management roles and positions: Branch Manager 1986-1990, Senior Training Manager 1990-1996, Senior Manager Employee Benefits 1996- 2000, National Account Manager 2001-2004. After 20 years at Sanlam, he moved to Channel Life as Head of Broker Services 2004-2006. In 2007 he joined The Financial Services Exchange (trading as Astute) as Head of Business Development. Since August 2013 up to July 2014, he acted in the role of acting Managing Director with the mission of steering the company in a new strategic direction with a turnaround plan. With the appointment of the new MD in July 2014, he was appointed as General Manager and retired in March 2016 to start Master Coaching. The purpose of Master Coaching is to advise companies on turnaround and winning strategies. Master Coaching’s first coaching and training business contract was concluded with Astute during March 2016.  In 2017, he also became a partner at Change Partners Coaching focussing on executive coaching and leadership development.

Over the years, Willie stayed connected and involved with training, coaching and personal development. 

Between 2000 and 2010, he acted as co-examiner for the Financial Planning Institute for the post graduate subject Personal Risk Management in conjunction with the University of the Free State.

During 1998 – 2001, he was the co-author of the International College Group’s study guides on Personal Financial Planning and between 2002 and 2004 a contributor to Marx & Hanekom’s Manual on SA Retirement Funds.

As a Certified Financial Planner (CFP) and an accredited assessor at Inseta, he supported the Financial Service Board in the development of the Regulatory Exams for the insurance industry during 2011. Willie was a director of the Financial Planning Institute (FPI) in 2008 & 2009 and chairman for the FPI Northern Gauteng Chapter from 2008 till 2013. During 1996 and 1997, he was the chairman of the Marketing Federation (SA) in Pretoria. He serves as an independent trustee on a retirement fund and is also a member of the Black Management Forum (BMF). As a Certified Financial Planner (CFP) and an accredited assessor at Inseta, he supported the Financial Service Board in the development of the Regulatory Exams for the insurance industry during 2011.